Ultimate Promotion Package
(Holly Lamar and Stephanie Bentley)
"Breathe" gave audiences everything they didn't expect.  I think it actually caught the
whole music industry off guard!  I wonder if that's what Holly Lamar and Stephanie
Bentley set out to do, if so, it worked big time!
Several key ingredients make this song different from other radio hits, and the first
place to start with is the writing of it.  The strong and very catchy melody of the
chorus are enough to make it stand out, but that's really just the beginning of
everything "Breathe" has to offer.  Taking a closer look at it, there is a definite
contrast between the aggressiveness in the chorus and the laid back verses.  That
drives even more power behind the chorus and lifts it up to the next level.     
An "opening up" technique is also used.  It begins with a soft acoustical guitar and
vocal, and very personal lyrics.  There is no specific pre chorus, just musical
"steps" between the last line of the verse and the chorus.  But the real unique part
of "Breathe" is the element of surprise that's used right after the chorus.  Naturally,
you would expect that when the chorus settles down with the line, "I can feel you
breathe", it would just return to the verse.  Instead, we are launched into a guitar
driven melody that takes the song up another notch (or two!).  This "extra ending" to
the chorus is not only very unpredictable and effective, but it also makes a perfect
transition to the next verse (or chorus) and keeps the excitement going throughout
the whole song.  If this were a movie, I would be using words like "edge of your
seat" to describe it!
Angel/Aerosmith
Atlantic City- Bruce Springsteen
Breathe- Faith Hill
The Dance- Garth Brooks
Eye of the Tiger/Survivor
Foolish Games- Jewel
Good Vibrations/Beach Boys
Help!- The Beatles
Here Is Gone- Goo Goo Dolls
I'll Be There For You/Bon Jovi
I'm With You/Break Away- Avril Lavigne/Kelly Clarkson
Independence Day- Martina McBride
Iris- Goo Goo Dolls
Suspicious Minds- Elvis Presley
Yesterday- The Beatles
And would the song have been nearly as good without the right person singing it?  
Faith has the unbelievable ability to adapt her voice to any situation she is singing
in.  That's why it works so well when she goes from a personal verse to a huge
chorus.  Her voice is soft when it has to be, but it is also very powerful in other
places.  She captured and brought out the strengths of the song, while still
maintaining the poetic, intimate nature of the lyrics.  Based on the great writing and
Faith's performance, I think that there is absolutely no way that "Breathe" would
NOT have been a hit.  
 
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